Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? https://t.co/VlU8u7iF7f

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Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? https://t.co/VlU8u7iF7f

— Vicen Martinez (@vicen_martinez_) May 30, 2019

Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? https://t.co/VlU8u7iF7f