__________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials the amount of user generated content being produced by your community and/or or the number of third party blog posts about your brand.

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__________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials the amount of user generated content being produced by your community and/or or the number of third party blog posts about your brand.
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