Imagine youre working with the CMO at a telecommunications company. The theme for the quarter is optimize and your team is currently focusing on personalization. In the monthly planning workshop your client requests that your team creates a video for the About Us page because the companys CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?

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Imagine youre working with the CMO at a telecommunications company. The theme for the quarter is optimize and your team is currently focusing on personalization. In the monthly planning workshop your client requests that your team creates a video for the About Us page because the companys CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?
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