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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Sales and purchase intent lift Clicks, calls, and sign-ups […] The post If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? appeared first on Certification Answers. More info: ift.tt/2Rmq9rS
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
