In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?     Take it easy — to start, simply go with the default targeting settings while getting used to running […]

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In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?     YouTube   AdWords   Through a third-party provider   Through a Google representative   Explanation:   Reserve media: Google will set up your campaign and get it ready for launch. But […]

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You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

True or False: More than one YouTube account can be linked to a Google Ads account.

  True or False: More than one YouTube account can be linked to a Google Ads account.   True   False Explanations: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.You can link more than one […]

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True or False: More than one YouTube account can be linked to a Google Ads account.

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?     The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.   The advertiser pays for a click on an ad with CPC bidding, and pays when a user […]

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What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?     A one-off video in which the brand is highlighted   A creator video in which the brand’s message is integrated or shared via a “shout […]

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Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

True or False: You can use contextual targeting with videos.

  True or False: You can use contextual targeting with videos.   False   True   Explanation:   Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on […]

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True or False: You can use contextual targeting with videos.

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?     Your local newspaper   […]

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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?