What are the two most common reasons a finance company might choose to promote its app?

What are the two most common reasons a finance company might choose to promote its app?   Select All Correct Responses To determine if app users have a preferred banking location. To increase user engagement with the app. To drive phone calls to customer service through the app. To help users discover the app.  

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What are the two most common reasons a finance company might choose to promote its app?