What three criteria should you use when deciding to automate a conversation on your website?

What three criteria should you use when deciding to automate a conversation on your website?   That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is repeatable, predictable, and impactful. That it is relationship-focused, replicable, and easy.  

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What three criteria should you use when deciding to automate a conversation on your website?