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Which CMS tool would you use to find the file size of a PNG? a – Email settings b – File manager c – Blog editor d – Website pages settings
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Which of the following statements about blog templates is TRUE? a – Any template can be used for blogs. b – Blog templates cannot contain custom modules. c – To build a blog template, you must write custom HubL. d – Only blog templates can be used for blogs.
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Which of the following statements about HubL in modules is TRUE? a – Modules must contain custom HubL and cannot be published without it. b – HTML attributes cannot contain HubL code. c – Module fields are added to module markup with HubL. d – The drag and drop editor allows […]
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Which of the following sets of data would NOT be a good fit for storing in a single HubDB table? a – Names, titles, and biographies of employees of an organization b – A dinner menu for a restaurant c – Information about cats available for adoption from an animal shelter […]
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Which statement about module fields is FALSE? a – It’s a good idea to give fields an intuitive and descriptive name to help content editors use your modules. b – Fields have HubL variable names that are used to create the markup for modules. c – Fields can be required but there’s […]
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Which data structure does HubL use for storing data in key and value pairs? a – Lists b – Dictionaries c – Objects d – Binary trees
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Which of the following statements about menus in HubSpot is FALSE? a – Navigation with more than one level is managed in settings. b – Simple menus can be edited at the page level. c – HubDB can be used to build totally custom menus. d – The only way to […]
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Which of the following is NOT an important reason to familiarize yourself with available settings? a – Some templates are coded exclusively in settings. b – Some settings determine data available in templates. c – Code can be added globally in settings. d – Web developers should advise content editors on […]
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Which statement about naming components is FALSE? a – Components can be named in the Inspector. b – Component names help content editors understand how to use a template. c – Component names can be the same as their default values. d – Component names should be left at default because […]
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Which statement about the “Prevent editing in content editors” option is TRUE? a – Prevent editing in content editors is not an option in HubSpot CMS templates. b – Prevent editing in content editors is a blog feature that allows developers to lock the number of tags in a blog. c – […]
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Which CMS tool would you use to find the file size of a PNG? https://t.co/in9fz8GHbP
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which of the following statements about blog templates is TRUE? https://t.co/kz3FAcixH9
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which of the following statements about HubL in modules is TRUE? https://t.co/tY12TLm8f1
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which of the following sets of data would NOT be a good fit for storing in a single HubDB table? https://t.co/1dIizT4JML
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which statement about module fields is FALSE? https://t.co/kEKBe6CnO9
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which data structure does HubL use for storing data in key and value pairs? https://t.co/TQf80laNqb
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which of the following statements about menus in HubSpot is FALSE? https://t.co/06gmHxQVr0
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which of the following is NOT an important reason to familiarize yourself with available settings? https://t.co/TuujWomJvz
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which statement about naming components is FALSE? https://t.co/wUnlRPlWZr
— Vicen Martinez (@vicen_martinez_) February 26, 2019
Which statement about the “Prevent editing in content editors” option is TRUE? https://t.co/THBCRF23rS
— Vicen Martinez (@vicen_martinez_) February 26, 2019
What should an advertiser use to track digital campaigns across channels? Demand side platform Data management platform Publisher ad server Advertiser ad server
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What reason would a customer want to use GDN over DBM? Customization New-to-display features Advanced controls Access to exclusive inventory via deals
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By default, DoubleClick Search will favor Google inventory. False True
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What’s Google’s creative HTML authoring tool called? DoubleClick Studio DoubleClick Web Designer Google Web Designer Google Studio
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DoubleClick Search allows advertisers to control their organic listings. False True
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How does programmatic benefit advertisers? Media is always cheaper through programmatic than through direct channels. Media is always fraud-free. All answers are correct Media is more targeted, allowing advertisers to select only the impressions they want.
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What is Google’s solution for deploying pixels across a website? DoubleClick Campaign Manager Google TagMan 360 DoubleClick Tag Manager 360 Google Tag Manager 360
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What is a type of data aggregated from a variety of suppliers and then curated into targetable segments? First-party data Third-party data Proprietary data Google data
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Point players allow advertisers to pass assets seamlessly between platforms. False True
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DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics. False True
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What should an advertiser use to track digital campaigns across channels? https://t.co/jdBdRKrQyO
— Vicen Martinez (@vicen_martinez_) February 25, 2019
What reason would a customer want to use GDN over DBM? https://t.co/EK91MdKy8N
— Vicen Martinez (@vicen_martinez_) February 25, 2019
By default, DoubleClick Search will favor Google inventory. https://t.co/ZesLWg9LOK
— Vicen Martinez (@vicen_martinez_) February 25, 2019
What’s Google’s creative HTML authoring tool called? https://t.co/zNhmiGPdMp
— Vicen Martinez (@vicen_martinez_) February 25, 2019
DoubleClick Search allows advertisers to control their organic listings. https://t.co/XmvoyQs111
— Vicen Martinez (@vicen_martinez_) February 25, 2019
How does programmatic benefit advertisers? https://t.co/WLbDkOua3l
— Vicen Martinez (@vicen_martinez_) February 25, 2019
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments? https://t.co/WQglomfZaV
— Vicen Martinez (@vicen_martinez_) February 25, 2019
Point players allow advertisers to pass assets seamlessly between platforms. https://t.co/ojPoO7cCwz
— Vicen Martinez (@vicen_martinez_) February 25, 2019
What is Google’s solution for deploying pixels across a website? https://t.co/t2cVoACOy6
— Vicen Martinez (@vicen_martinez_) February 25, 2019
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics. https://t.co/mRJ273joSb
— Vicen Martinez (@vicen_martinez_) February 25, 2019
How would DoubleClick Bid Manager best be classified? https://t.co/0nDPI1Dywu
— Vicen Martinez (@vicen_martinez_) February 24, 2019
What is Google’s DSP? https://t.co/fE0UB14YtO
— Vicen Martinez (@vicen_martinez_) February 24, 2019
How would DoubleClick Bid Manager best be classified? Search engine management None of the answers are correct Demand side platform Data management platform
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What is Google’s DSP? DoubleClick Ad Exchange DoubleClick Campaign Manager DoubleClick DSP DoubleClick Bid Manager
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What’s another term for the publisher side of media transactions? Down-side Up-side Buy-side Sell-side
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Which one of these companies offers a competitor to DoubleClick Search? Facebook AppNexus Microsoft Adobe
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A publisher’s most valuable asset is the audience it has access to. True False
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A publisher ad server allows publishers to conduct which of following activities? Search Engine Management Keyword Management Social Media Management Inventory Management
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DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions. True False
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What’s the term for when publisher ad servers are used to upload the creative from advertisers? Ad trafficking Ad rallying Ad slotting Ad segmenting
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What is Google’s creative platform for building dynamic creative? DoubleClick Campaign Manager Google Studio DoubleClick Studio Google Web Designer
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What’s another term for the publisher side of media transactions? https://t.co/F8paHeJWqK
— Vicen Martinez (@vicen_martinez_) February 24, 2019
Which one of these companies offers a competitor to DoubleClick Search? https://t.co/jX4RzBd8eG
— Vicen Martinez (@vicen_martinez_) February 24, 2019
A publisher’s most valuable asset is the audience it has access to. https://t.co/vHgUwRIa71
— Vicen Martinez (@vicen_martinez_) February 24, 2019
A publisher ad server allows publishers to conduct which of following activities? https://t.co/5oFBkFsw5j
— Vicen Martinez (@vicen_martinez_) February 24, 2019
DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions. https://t.co/7OxSt2P6kp
— Vicen Martinez (@vicen_martinez_) February 24, 2019
What’s the term for when publisher ad servers are used to upload the creative from advertisers? https://t.co/eXwXIDSU1B
— Vicen Martinez (@vicen_martinez_) February 24, 2019
What is Google’s creative platform for building dynamic creative? https://t.co/EsJupnmykp
— Vicen Martinez (@vicen_martinez_) February 24, 2019
Match examples of app activities to the corresponding vertical. Dating/Communication – Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase Retail/Classifieds – Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase Gaming – […]
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Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account. Check the volume of impressions and impression share – Impressions are fluctuating. Check the average click-through rate (CTR) – Ads are less visible. Check the Change History report – Advertiser has made changes that can […]
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Match each of the following statements to its corresponding DSA benefit. Reach and performance – On average, 86% of DSA traffic is incremental. Coverage security – DSA makes sure you don’t miss any relevant queries. Efficiency and time saving – No need to pause or create ads based on available inventory on […]
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Match the client goal to the correct ad extension. Price Extension – The client is interested in showcasing their services and range of products with the respective prices. Structured Snippets – The client wants to describe the features of a specific product their business offers before customers click on the ad. Promotion […]
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Match each autobidding strategy to the right campaign goal. Conversions – Target CPA. Traffic – Maximize clicks. Visibility – Target Outranking Share. Revenue – Target ROAS.
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When should a max conversions bidding strategy be pitched? When advertisers have constrained budgets and want to reach a specific CPA When advertisers have “always-on” campaigns When advertisers want to acquire as much traffic within a given budget When advertisers don’t know what their CPA target should be
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What is dynamic remarketing? Dynamic remarketing is the ability to capture insights from users’ interactions with a website, showing a dynamic ad later on to invite them to come back and complete an action Dynamic remarketing is the ability to show ads with a generic image to a customer’s past visitors as they […]
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Match each of the “Big Three” ad rank recommendations to their definition. Expected CTR – The likelihood that the ad will be clicked. Ad relevance – How closely the ad matches the intent behind a user’s search. Landing page experience – How relevant, transparent and easy to navigate the page is […]
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Including a logo in a responsive ad… Is encouraged Is mandatory Is not recommended, as it decreases the number of eligible placements Is not possible
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With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’ True False
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