Noticias: December 2018

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HubSpot Inbound Certification Answers - Reddit

HubSpot Inbound Certification (New) Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

https://www.reddit.com/user/Maria-Martinez/comments/ab5rg0/hubspot_inbound_certification_answers/

Course overview

12 Classes
4.5 hours
Cost: Free

Certification exam

60 multiple choice questions
90 minutes time limit

A lead views a specific page on your website say your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? Transactional Marketing Sales Behavioral The post A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? appeared first on Certification Answers. More info: http://bit.ly/2EZfZvg
A lead views a specific page on your website say your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

What is the the last step of running effective lead nurturing campaigns?

What is the the last step of running effective lead nurturing campaigns? What is the the last step of running effective lead nurturing campaigns? Setting goals Selecting personas Measuring and improving Creating content Identifying the timeline The post What is the the last step of running effective lead nurturing campaigns? appeared first on Certification Answers. More info: http://bit.ly/2EYjj9g
What is the the last step of running effective lead nurturing campaigns?

When planning an effective lead nurturing campaign what is the first step that you should take as an inbound professional?

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. The post When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? appeared first on Certification Answers. More info: http://bit.ly/2s2MUq6
When planning an effective lead nurturing campaign what is the first step that you should take as an inbound professional?

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. Verifiable permission Email address Email domain Verifiable business name The post When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. appeared first on Certification Answers. More info: http://bit.ly/2LEnxUB
When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.

True or false? This an example of timeliness within lead nurturing: A contact downloads a piece of content on The Best Ways to Create Subject Lines for Email Newsletters. You and your company send a follow-up piece of content that builds off that subject such as a blog post on how to write effective email copy.

True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.” True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective […] The post True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.” appeared first on Certification Answers. More info: http://bit.ly/2rZgnBl
True or false? This an example of timeliness within lead nurturing: A contact downloads a piece of content on The Best Ways to Create Subject Lines for Email Newsletters. You and your company send a follow-up piece of content that builds off that subject such as a blog post on how to write effective email copy.

True or false? Are there three levels of opting in types?

True or false? Are there three levels of opting in types? True or false? Are there three levels of opting in types? True False The post True or false? Are there three levels of opting in types? appeared first on Certification Answers. More info: http://bit.ly/2LFGBSx
True or false? Are there three levels of opting in types?

What is the first question you should ask yourself when testing your marketing emails?

What is the first question you should ask yourself when testing your marketing emails? What is the first question you should ask yourself when testing your marketing emails? Why am I running this test? What am I testing? Who am I testing with? How long will my test run? The post What is the first question you should ask yourself when testing your marketing emails? appeared first on Certification Answers. More info: http://bit.ly/2Qc69Hq
What is the first question you should ask yourself when testing your marketing emails?

Fill in the blank: Consistent analysis helps you discover _________.

Fill in the blank: Consistent analysis helps you discover _________. Fill in the blank: Consistent analysis helps you discover _________. trends open rates click rates value The post Fill in the blank: Consistent analysis helps you discover _________. appeared first on Certification Answers. More info: http://bit.ly/2VmDnYi
Fill in the blank: Consistent analysis helps you discover _________.

What is one common cause of low click-through rates?

What is one common cause of low click-through rates? What is one common cause of low click-through rates? The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. The post What is one common cause of low click-through rates? appeared first on Certification Answers. More info: http://bit.ly/2QcVts3
What is one common cause of low click-through rates?

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy it is defined as the overall return your ________.

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. email campaigns bring in from your business’ initial investment. email segments bring in from your business’ initial investment. emails deliveries bring in […] The post Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. appeared first on Certification Answers. More info: http://bit.ly/2VhYfQu
Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy it is defined as the overall return your ________.

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. True False The post True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. appeared first on Certification Answers. More info: http://bit.ly/2QcG3Eq
True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. True False The post True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. appeared first on Certification Answers. More info: http://bit.ly/2VqM97Y
True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? Return on investment Segmentation strategy Social media collaboration Return on value The post There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? appeared first on Certification Answers. More info: http://bit.ly/2Q7GY93
There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior The post If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? appeared first on Certification Answers. More info: bit.ly/2BQHAus

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

True or false? Analysis is only important in your inbound email marketing strategy.

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. […] The post Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker? appeared first on Certification Answers. More info: bit.ly/2QV7Eix

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

What does the send metric help you analyze?

What does the send metric help you analyze? Any email recipients who was sent to and accepted your message. Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR. Any email recipients who can’t be sent to either […] The post What does the send metric help you analyze? appeared first on Certification Answers. More info: bit.ly/2SuWDBo

What does the send metric help you analyze?

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

True or false? You need a web designer to design your marketing emails.

What does email delivery refer to?

What does email delivery refer to? Whether or not a receiver accepts your email Whether or not a contact opens your email Whether or not a receiver clicks your email Whether or not a receiver rejects your email The post What does email delivery refer to? appeared first on Certification Answers. More info: bit.ly/2SroBxD

What does email delivery refer to?

What are the three levels of opt-in?

What are the three levels of opt-in? Opt-in, opt-out, and neutral Neutral, opt-in, and confirmed opt-in Opt-out, opt-in, and GDPR opt-out There are only two. The post What are the three levels of opt-in? appeared first on Certification Answers. More info: bit.ly/2ApvKrp

What are the three levels of opt-in?

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.

What are the three ways to look at your contacts list through?

What are the three ways to look at your contacts list through? Sources, permissions, expectations Sources, expectations, delivery rate Sources, clicks, opens Sources, permissions, delivery rate The post What are the three ways to look at your contacts list through? appeared first on Certification Answers. More info: bit.ly/2AqewtQ

What are the three ways to look at your contacts list through?

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” at the right time equals success. at the right time equals sending. at the right term equals successful sending. at the right test equals success. The post Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” appeared first on Certification Answers. More info: bit.ly/2EYji5c

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy? Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts The post When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy? appeared first on Certification Answers. More info: bit.ly/2EW2Ody

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? Transactional Marketing Sales Behavioral The post A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? appeared first on Certification Answers. More info: bit.ly/2EZfZvg

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

What is the the last step of running effective lead nurturing campaigns?

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.

True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subje

True or false? Are there three levels of opting in types?

True or false? Are there three levels of opting in types? True False The post True or false? Are there three levels of opting in types? appeared first on Certification Answers. More info: bit.ly/2LFGBSx

True or false? Are there three levels of opting in types?

What is the first question you should ask yourself when testing your marketing emails?

What is the first question you should ask yourself when testing your marketing emails? Why am I running this test? What am I testing? Who am I testing with? How long will my test run? The post What is the first question you should ask yourself when testing your marketing emails? appeared first on Certification Answers. More info: bit.ly/2Qc69Hq

What is the first question you should ask yourself when testing your marketing emails?

Fill in the blank: Consistent analysis helps you discover _________.

Fill in the blank: Consistent analysis helps you discover _________. trends open rates click rates value The post Fill in the blank: Consistent analysis helps you discover _________. appeared first on Certification Answers. More info: bit.ly/2VmDnYi

Fill in the blank: Consistent analysis helps you discover _________.

What is one common cause of low click-through rates?

What is one common cause of low click-through rates? The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. The post What is one common cause of low click-through rates? appeared first on Certification Answers. More info: bit.ly/2QcVts3

What is one common cause of low click-through rates?

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. email campaigns bring in from your business’ initial investment. email segments bring in from your business’ initial investment. emails deliveries bring in […] The post Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________. appeared first on Certification Answers. More info: bit.ly/2VhYfQu

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. True False The post True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to. appeared first on Certification Answers. More info: bit.ly/2QcG3Eq

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. True False The post True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails. appeared first on Certification Answers. More info: bit.ly/2VqM97Y

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? Return on investment Segmentation strategy Social media collaboration Return on value The post There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? appeared first on Certification Answers. More info: bit.ly/2Q7GY93

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

True or false? Your email outline is the actual template you’ll use for every email.

True or false? Your email outline is the actual template you’ll use for every email. True False The post True or false? Your email outline is the actual template you’ll use for every email. appeared first on Certification Answers. More info: bit.ly/2VjzGmn

True or false? Your email outline is the actual template you’ll use for every email.

What is the average width of an email?

What is the average width of an email? 600 pixels 55 pixels 900 pixels 400 pixels The post What is the average width of an email? appeared first on Certification Answers. More info: bit.ly/2Qc3r4D

What is the average width of an email?

A computer program that allows you to access and manage your email is the definition of what?

A computer program that allows you to access and manage your email is the definition of what? Email client Email engagement Email outsourcing Email platform The post A computer program that allows you to access and manage your email is the definition of what? appeared first on Certification Answers. More info: bit.ly/2Viagpm

A computer program that allows you to access and manage your email is the definition of what?

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes. True False The post True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes. appeared first on Certification Answers. More info: bit.ly/2Q8S65y

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

What are the two buckets that your post-send metrics fall into?

What are the two buckets that your post-send metrics fall into? Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage The post What are the two buckets that your post-send metrics fall into? appeared first on Certification Answers. More info: bit.ly/2VlOwsr

What are the two buckets that your post-send metrics fall into?

True or false? Any email marketing vender of value will not allow you to send to a purchased list.

True or false? Any email marketing vender of value will not allow you to send to a purchased list. True False The post True or false? Any email marketing vender of value will not allow you to send to a purchased list. appeared first on Certification Answers. More info: bit.ly/2QbyUnv

True or false? Any email marketing vender of value will not allow you to send to a purchased list.

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? https://t.co/pudY7hSQqv

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? https://t.co/pudY7hSQqv
— Vicen Martinez (@vicen_martinez_) December 31, 2018

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? https://t.co/pudY7hSQqv

True or false? Analysis is only important in your inbound email marketing strategy. https://t.co/mLuUruLncx

True or false? Analysis is only important in your inbound email marketing strategy. https://t.co/mLuUruLncx
— Vicen Martinez (@vicen_martinez_) December 31, 2018

True or false? Analysis is only important in your inbound email marketing strategy. https://t.co/mLuUruLncx

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. https://t.co/TfoNZH0cG9

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. https://t.co/TfoNZH0cG9
— Vicen Martinez (@vicen_martinez_) December 31, 2018

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to… https://t.co/2RdrWpGffo

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to… https://t.co/2RdrWpGffo
— Vicen Martinez (@vicen_martinez_) December 31, 2018

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? https://t.co/QPOGV9KEar

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? https://t.co/QPOGV9KEar
— Vicen Martinez (@vicen_martinez_) December 31, 2018

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False https://t.co/GydMKTxMdR

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False https://t.co/GydMKTxMdR
— Vicen Martinez (@vicen_martinez_) December 31, 2018

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. https://t.co/ShVOy1q4Sg

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. https://t.co/ShVOy1q4Sg
— Vicen Martinez (@vicen_martinez_) December 31, 2018

What does the send metric help you analyze? https://t.co/pZhutZMxGc

What does the send metric help you analyze? https://t.co/pZhutZMxGc
— Vicen Martinez (@vicen_martinez_) December 30, 2018

What does the send metric help you analyze? https://t.co/pZhutZMxGc

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? https://t.co/0FVxAiXDfg

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? https://t.co/0FVxAiXDfg
— Vicen Martinez (@vicen_martinez_) December 30, 2018

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? https://t.co/0FVxAiXDfg

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? https://t.co/NfWlrQCWsf

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? https://t.co/NfWlrQCWsf
— Vicen Martinez (@vicen_martinez_) December 30, 2018

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? https://t.co/NfWlrQCWsf

True or false? You need a web designer to design your marketing emails. https://t.co/th54hwCPR6

True or false? You need a web designer to design your marketing emails. https://t.co/th54hwCPR6
— Vicen Martinez (@vicen_martinez_) December 30, 2018

True or false? You need a web designer to design your marketing emails. https://t.co/th54hwCPR6

What does email delivery refer to? https://t.co/WxV7bjW2tZ

What does email delivery refer to? https://t.co/WxV7bjW2tZ
— Vicen Martinez (@vicen_martinez_) December 30, 2018

What does email delivery refer to? https://t.co/WxV7bjW2tZ

What are the three levels of opt-in? https://t.co/X9tLGrGfG8

What are the three levels of opt-in? https://t.co/X9tLGrGfG8
— Vicen Martinez (@vicen_martinez_) December 30, 2018

What are the three levels of opt-in? https://t.co/X9tLGrGfG8

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? https://t.co/cEpW9a3Zck

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? https://t.co/cEpW9a3Zck
— Vicen Martinez (@vicen_martinez_) December 30, 2018

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? https://t.co/JII0SI5UiZ

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? https://t.co/JII0SI5UiZ
— Vicen Martinez (@vicen_martinez_) December 30, 2018

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? https://t.co/JII0SI5UiZ

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. https://t.co/BUXMddqmSi

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. https://t.co/BUXMddqmSi
— Vicen Martinez (@vicen_martinez_) December 30, 2018

What are the three ways to look at your contacts list through? https://t.co/MIjxtPMUEP

What are the three ways to look at your contacts list through? https://t.co/MIjxtPMUEP
— Vicen Martinez (@vicen_martinez_) December 30, 2018

What are the three ways to look at your contacts list through? https://t.co/MIjxtPMUEP

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________. https://t.co/Cwj3lkN0mt

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________. https://t.co/Cwj3lkN0mt
— Vicen Martinez (@vicen_martinez_) December 30, 2018

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” https://t.co/LFjqug1dCZ

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” https://t.co/LFjqug1dCZ
— Vicen Martinez (@vicen_martinez_) December 30, 2018

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” https://t.co/LFjqug1dCZ

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. https://t.co/PP6oyjIIcV

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. https://t.co/PP6oyjIIcV
— Vicen Martinez (@vicen_martinez_) December 30, 2018

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. https://t.co/PP6oyjIIcV

▷ 🥇 If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? - CertificationAnswers 2018

▷ 🥇 True or false? Analysis is only important in your inbound email marketing strategy. - CertificationAnswers 2018

True or false? Analysis is only important in your inbound email marketing strategy. True False The post True or false? Analysis is only important in your inbound email marketing strategy. appeared first on Certification Answers.
▷ 🥇 True or false? Analysis is only important in your inbound email marketing strategy. - CertificationAnswers 2018
December 31, 2018 at 01:45AM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. - CertificationAnswers 2018

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. The post Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. appeared first on Certification Answers.
▷ 🥇 Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. - CertificationAnswers 2018
December 31, 2018 at 01:45AM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you.

▷ 🥇 There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? - CertificationAnswers 2018

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey The post There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? appeared first on Certification Answers.
▷ 🥇 There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? - CertificationAnswers 2018
December 31, 2018 at 01:45AM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False - CertificationAnswers 2018

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False The post True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False appeared first on Certification Answers.
▷ 🥇 True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False - CertificationAnswers 2018
December 31, 2018 at 01:45AM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. - CertificationAnswers 201

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. timely, efficient, and targeted approach to connecting with your leads timely, effective, and targeted approach to connecting with your contacts […] The post Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. appeared first on Certification Answers.
▷ 🥇 Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. - CertificationAnswers 201
December 31, 2018 at 01:45AM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 What does the send metric help you analyze? - CertificationAnswers 2018

▷ 🥇 When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? - CertificationAnswers 2018

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? SMART goals Segmentation Engagement Open and click rates The post When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? appeared first on Certification Answers.
▷ 🥇 When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? - CertificationAnswers 2018

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? Segmentation Buyer’s journey Conversations across emails Social interaction The post Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? appeared first on Certification Answers.
▷ 🥇 Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track? - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 True or false? You need a web designer to design your marketing emails. - CertificationAnswers 2018

True or false? You need a web designer to design your marketing emails. True False The post True or false? You need a web designer to design your marketing emails. appeared first on Certification Answers.
▷ 🥇 True or false? You need a web designer to design your marketing emails. - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 What does email delivery refer to? - CertificationAnswers 2018

▷ 🥇 What are the three levels of opt-in? - CertificationAnswers 2018

▷ 🥇 Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? - CertificationAnswers 2018

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending […] The post Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? appeared first on Certification Answers.
▷ 🥇 Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces? - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? - CertificationAnswers 2018

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? The right person The right segments The right email platform The right buyer personas The post There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? appeared first on Certification Answers.
▷ 🥇 There are three key components to sending the right email. Two of them are the right email and the right time. What is the third? - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. - CertificationAnswers 2018

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. contact management contact organization contact program contact database The post Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. appeared first on Certification Answers.
▷ 🥇 Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more. - CertificationAnswers 2018
December 30, 2018 at 11:50PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 What are the three ways to look at your contacts list through? - CertificationAnswers 2018

▷ 🥇 When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to..

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________. set the right buyer personas to send email by setting […] The post When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________. appeared first on Certification Answers.
▷ 🥇 When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to..
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.” - CertificationAnswers 2018

▷ 🥇 Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. - CertificationAnswers 2018

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. contacts goals segmentation personalization The post Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. appeared first on Certification Answers.
▷ 🥇 Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not. - CertificationAnswers 2018
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy? - CertificationAnswers 2018

▷ 🥇 A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? - CertificationAnswers 2018

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? Transactional Marketing Sales Behavioral The post A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? appeared first on Certification Answers.
▷ 🥇 A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email? - CertificationAnswers 2018
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 What is the the last step of running effective lead nurturing campaigns? - CertificationAnswers 2018

What is the the last step of running effective lead nurturing campaigns? Setting goals Selecting personas Measuring and improving Creating content Identifying the timeline The post What is the the last step of running effective lead nurturing campaigns? appeared first on Certification Answers.
▷ 🥇 What is the the last step of running effective lead nurturing campaigns? - CertificationAnswers 2018
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? - CertificationAnswers 2018

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. The post When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? appeared first on Certification Answers.
▷ 🥇 When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional? - CertificationAnswers 2018
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

▷ 🥇 When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. - CertificationAnswers 2018

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. Verifiable permission Email address Email domain Verifiable business name The post When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. appeared first on Certification Answers.
▷ 🥇 When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. - CertificationAnswers 2018
December 30, 2018 at 07:45PM
Source: http://bit.ly/2Cr4OsN

Build an inbound social media strategy that delights your customers and grows your bottom line.

Get Certified in HubSpot Social Media Certification Now!

Which network has the longest life for a piece of content?

Facebook
Linkedin
Snapchat
Pinterest

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

True
False

Why would you want a service to help you manage and discover influence?

To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

True
False

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers

True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

True
False

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

True
False

What is the biggest challenge that most social media practitioners have?

Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers

Which of the below is not one of the five types of social media models?

Distributed
Dandelion
Holistic
Hub and Spoke

True or False? You should revisit your KPIs every 18 months.

True
False

When it comes to social listening, how do you know which social networks to start with?

Start with the social networks your buyer personas use to learn about and interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates towards.
If you haven’t started your social presence by now, unfortunately it’s too late.

How can social media monitoring inform your sales and product teams?

Your competitors’ marketing material can be copied and used for your own product or service.
Your product team can explain to customers exactly why they built that feature a certain way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.

Why do you need to develop a business case for a new social monitoring technology?

It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to expectations.
To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return on investment.

What should you do if your competitor has a big public blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
Stay completely silent and make sure your company never experiences the same thing.

True or false? Content is only used during the attract and delight stages of the inbound methodology.

True
False

Fill in the blank: Instagram stories are a great way to _____________.

demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement

Why are hashtags helpful?

To aid search, track campaigns, and to influence the creation of user-generated content.
To keep track of ephemeral content that disappears.
To demonstrate to executives the power of organic reach on a piece of content.
All of the above.

When developing your brand’s tone, _______ is key.

timing
budget
context
personality

True or false? Jumping onto an unrelated hashtag to promote your material is spammy.

True
False

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

True
False

Visual images are usually things like ________. Choose all that apply.

photos
infographics
animated GIFs
illustrations

Which of the following is NOT an example of active language you should use on a call-to-action?

“Subscribe here”
“Donate”
“More here”
“Watch”

True or false? Curating content means publishing someone else’s content as if it were your own.

True
False

“Real-time marketing” refers to:

Developing content on the fly for local, national, or global events happening online or offline.
Developing content on the fly for local, national, or global events happening online only.
Developing content on the fly for local, national, or global events happening offline only.
Developing content and publishing it in the time zone where the majority of your target audience resides.

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
Immediately start doing live video on every channel to take back your audience.
Test out live video on different channels, and see how your audience responds.

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

True
False

Voice refers to:

The distinct and steady personality or style of your brand.
A particular identity or image that’s regarded as an asset to a company.
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
The set of human characteristics that are attributed to a brand name.

True or false? 12% of people generate 70% of the impact online.

True
False

True or false? Commissions for celebrity influencers are generally 5% of the sale.

True
False

Which type of influencer might be primarily behind the scenes in your marketing campaign?

Micro-influencers
Celebrity
Local
Content creators
Industry influencers

What is NOT a way that a brand can see financial gain from doing social customer service?

Increased sales
Less returns as individuals do more self-service via social media
Saving money on call center interactions
Using a social media agency to deliver content to customers

True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

True
False

What is a Social Media Service Level Agreement (SLA)?

A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
The agreement a company makes to commit to answering social media responses in a specific amount of time
A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

Why should you trust the influencer and give them creative license?

They’re famous.
They understand their audience and what they want.
They might sabotage your brand if you don’t let them do things their way.
They might enlist their famous friends to help your brand.

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

True
False

True or false? It’s not a good policy to delete all negative comments.

True
False

Why is user-generated content (UGC) so important? Choose all that apply.

UGC helps brands understand their target audience.
UGC improves site engagement and time spent on the website.
UGC provides means for other users to connect, which then builds a stronger community.
UGC is inherently peer reviewed, making it more trustworthy.

What is social selling the inbound way?

When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
When a salesperson provides value by offering thoughtful content and answering questions for prospects
When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
When a salesperson supplements their social posts with digital advertising

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

True
False

True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.

True
False

Do brands have legal ownership over content that users generate about their brand?

Why is content moderation important for user-generated campaigns?

To copy the content for use on the company website and in other advertising
To engage the community and reward those who go above and beyond
To police any incorrect usage of brand logos and assets
None of the above

When should a salesperson put forth the sales pitch in social media?

After sufficient rapport has been built and the customer is looking for what you have to sell
After a prospect follows them back on a social channel
After the first casual conversation you have with the person in social media
A month after you follow the prospect on social media

True or false? One-to-one engagement doesn’t result in customers spending more.

True
False

True or false? Asking for reviews is something you should never do in social media.

True
False

Posting curated content on social shows your audience you’re committed to:

Creating value for them.
Posting only your own content.
Re-posting all the content that they share with you.

What do we mean when we say you should post an “80/20 mix” on social media?

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.

True
False

What did fashion brand Burberry do to revolutionize how marketers use social media?

Ran a massive Facebook campaign to advertise their brand to fans
Developed a highly successful public relations campaign that used social media to share their messages
Invited their fans to share photos of their trench coat
Began working with a famous influencer to take over their Instagram feed

Which one of the following is NOT a way that UGC can help marketers?

Provide social proof and amp up your credibility
Boost SEO
Enable you to get past ad blockers because the content doesn’t come through like a typical ad
Extend your budget
Provide deep insight into the effectiveness of your content mix

Which of the following is NOT a type of influencer?

Industry
Content creator
Attorney
Local
Celebrity

True or false? It’s necessary to conduct a social media audit every 2-3 years.

True
False

What is a social media audit?

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
A method to direct your audience in all channels to the best way they can have a conversation with you.
A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

Fill in the blank: “Facebook Ads is great for targeting based on _, while Google AdWords targets based on your audience’s __.

buyer stage; interests
problems; ideas
interests; intent

In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?

Consideration stage
Decision stage
Awareness stage
Evaluation stage

True or false? It’s always better to target your ads towards as broad a group of people as possible.

True
False

Which of the following would not contribute to ad fatigue?

Using the same image on your ad for over a month
Using only Facebook for your advertising strategy
Offering the same ebook in your ad for two months straight
All of these would contribute to ad fatigue

An ad for your upcoming webinar on network security should lead people directly to ___________.

a blog post on network security
your home page
a landing page where they can quickly sign up for the webinar
your About Us page

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

$2.99
$3.00
$3.01
$5.00

The number of leads you generate that actually become paying customers is known as your ________.

average conversion rate
average lead-to-customer rate
average revenue
average lifetime value of a customer

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

Prove the value of social media within your organization.
Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
Show influencers how enticing it would be to work with your company.
Understand and measure brand reputation and gain control of that conversation.

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

True
False

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
It can be months before you’ve closed new customers from a social media campaign.
Understanding how you stack up to your competition can help you pivot and make better business decisions.
Calculating ROI on social media is super hard to prove.

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

True
False

A(n) ________ outlines guidelines and best practices for employees to follow on social media.

crisis plan
advocacy plan
social media policy

What’s the first step organizations and brands need to take when establishing a social media policy?

Educate employees on the importance of having a social media policy for all team members within the organization.
Reward the employees who are shining stars and are doing the right things on social media.
Research best case studies for brands that are using social media policies effectively.
Determine what not to do for social media policies for employees.

What is NOT an example of a social media crisis?

Employees going rogue on social media
A celebrity posting an update that sparks outrage
A hack into a Twitter account for a major brand
These are all examples of a social media crisis.

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

True
False

There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?

Pausing marketing emails
Sending out promotional sponsored posts and tweets during a crisis
Assessing the planned blogging and campaign schedule for appropriateness
Creating a blog post to address the situation as needed

There are many benefits to having a social media strategy. Which answer is NOT one of them?

Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.

On which social network should you share content most frequently?

Facebook
LinkedIn
Twitter
Pinterest

Which KPI is most likely to be a vanity metric?

Reach
Engagement
Return on Investment (ROI)
Retention and loyalty

Which of these KPIs demonstrate engagement? Choose all that apply.

Direct sales revenue from social media
Mentions
Sharing and retweets
Likes or Favorites
Customer satisfaction

What’s the difference between social listening and social monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

How can social media listening increase customer advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.

True or false? Social listening can help you find leads.

True
False

Why are UTM parameters so valuable to your social listening and monitoring program?

They help my pages load faster via social networks.
They track who initially shared my company’s content out on social media.
They allow me to track where traffic is coming from on social media.
They’re really just a nice-to-have for big marketing campaigns.

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

competitors
revenue targets
business goals and buyer personas
budget

True or false? You should make sure experimentation is ingrained in your strategic plan.

True
False

Which of the below is NOT one of the three factors determining how an influencer can impact behavior?

Relevance
Reach
Resonance
Recognition

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

True
False

How much of the buyer’s journey is digital?

Why should you talk directly with your social followers and prospects?

Build your brand
Increase customer loyalty
Improve reputation
All of the above

True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

True
False

What is one of the major benefits of Facebook Lead Ads?

Facebook will serve these ads on Pinterest in addition to Facebook.
They only serve your ads to a small group of highly qualified people.
The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
They’re optimized for a desktop audience, which is proven to convert better than mobile users.

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

True
False

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

Work hours
Agency or freelance costs
Social media software and services
Content development expenses
Advertising costs

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan

True or False? The Holistic model is the most common social team structure used by organizations today.

True
False

Why do stakeholders matter as you begin to develop your team structure?

Stakeholders help you plan for the future.
Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
Stakeholders help you decide if you need to develop a team to help you do social advertising.
Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.

Why should you be careful about monitoring competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
Competitors aren’t the only reason people don’t buy your product or service.
Competitive intelligence is best used for highly competitive markets only.

The _________ stage focuses on creating message maps and listening protocols on social media.

preparation
recovery
response
crisis

True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.

True
False

What is the main benefit of using animated GIFs in social content?

They help you make light of what would otherwise feel like serious content.
They help you demonstrate complex concepts quickly and easily.
They help you show how culturally in-touch you are.

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